Product

Joico Curl Confidence is a curl-defining cream that fights against frizz and boosts hydration. This texture wizard will keep your curls bouncy without that crunchy stiffness, beautifully defining every wave, curl, twist and ringlet on your head. This curl define cream will make your curls proud and confident with joi! 

Hair Type

• Curly, Wavy hair 
  

Worth Noting

• Defines curls 
• Hydrates 
• Boosts shine 
• Fights against frizz 
• No crunchy feel 

Aromas

• Top Notes: Black Currant, Peach and sweet Apple 
• Mid Notes: Jasmine Petals, Iris, Violet and Green Foliage 
• Dry Down: Sandalwood, Coconut Milk, Tonka and Musks 

How-To

• Apply evenly throughout towel-dried hair 
  
• Crunch or form your curls with your fingers 
• Diffuse or let air dry 

Details

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.