This semi-permanent hair color does not require any peroxide and ensures a vibrant result which gradually fades. Thanks to HDmax technology, direct dye pigments create an intense shade as well as shiny and luminous hair.

FEATURES

• Semi-permanent coloring
• Direct dye
• Lasts up to 15 shampoos
• Fades completely
• Mixable shades

HOW TO USE

• Use on dry hair
• Apply Elumen Play until saturation
• Let sit for 30 minutes without heat
• Let sit for 20 minutes with heat
• Rinse completely then cleanse with shampoo
• Follow with a moisturizing product