1 - Purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay. 

If you're blonde, purple shampoo should definitely be a regular part of your haircare routine. Learn more about how and when you should be using purple shampoo.  

AWARD:

 2019 Allure Best of Beauty best shampoo for color treated hair

1 - Color Extend Blonde Conditioner has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** blonde. The light purple conditioner helps detangle and smooth processed blonde hair or to condition natural blonde while keeping your color protected and bright. 

AWARD:

 2019 Allure Best of Beauty best conditioner for color treated hair